Client Portal for Mobile Ads Company

We created a legacy client portal for a mobile ads company, transforming it into a functional and efficient platform. The solution involved modernizing outdated components, improving CI/CD pipelines, and enhancing integrations with ad-tracking platforms. The revamped portal enables media buyers to create ad campaigns more efficiently and integrates seamlessly into the company’s IT ecosystem.
Industry
AdTech
Client
Mobihunter
Region
Hong Kong
Technologies:




Business Impacts
- Increased efficiency in creating ad campaigns by 150%
- Improved platform reliability and usability for media buyers
- Streamlined integration with existing IT infrastructure
Technical Highlights
- Platform Modernization: reverse-engineered the legacy system and upgraded outdated libraries
- Microservices Architecture: decomposed the platform into scalable microservices
- CI/CD Pipeline Redesign: rebuilt pipelines for better reliability and faster deployments
- Enhanced Integrations: expanded integrations with ad-tracking platforms (9 out of 10 added)
- New Feature Development: implemented features to improve core platform functionality
- Security Improvements: conducted a security audit and implemented necessary enhancements
- Technical Documentation: created comprehensive documentation for future development and maintenance


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