Digital Transformation Suite for Operational Efficiency

BIDataCRMAWSAI

We led a comprehensive digital transformation for a global mobile advertising agency, revolutionizing internal processes with a Data Lake and workflow automation. The initiative enhanced data management, reporting, and operational efficiency across the organization.

Industry

Advertising & marketing

Technologies:

Business Impacts

Reduced monthly reporting time from days to minutes, empowering senior management with timely insights
Improved operational efficiency, freeing teams to focus on strategic initiatives rather than manual reporting
Fostered a data-driven culture with enhanced analysis capabilities across all advertising platforms
Positioned the company for sustained growth by modernizing processes and equipping teams with actionable insights

Technical Highlights

ata Lake Implementation: centralized data from 10+ ad platforms and 5+ mobile trackers, creating a unified and accessible data source
Automation at Scale: automated data ingestion for real-time availability and accuracy, eliminating reliance on manual methods and Google Sheets
Custom CRM Development: built a CRM tailored for global operations, supporting diverse campaign types and KPIs
Advanced Visualization Tools: designed dashboards and reports with Apache Superset, providing transparent insights into performance metrics
Scalable Architecture: established a microservices-based infrastructure for flexibility and future growth
Machine Learning Integration: enabled predictive analysis and forecasting of business indicators, driving smarter, data-driven decision-making
DevOps Practices: implemented CI/CD pipelines with GitLab CI and Travis CI, ensuring seamless updates and deployments